These statistics alone are enough to convince anyone about the potential of using YouTube Live for expanding reach, growing brand awareness and engaging with a large audience.Īs if that wasn’t enough to convince you of the benefits of using YouTube Live as a business, consider: YouTube is the second largest live streaming platform in the world, and the website has over two billion monthly active users - that’s more than 6 times the US population. This depends on whether they’ve subscribed to your channel, previously watched or liked your content, or interacted with content that’s similar to yours.
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When you go Live, your livestreams can also be displayed on your audiences’ personalized YouTube feeds. Users can watch trending livestreams in their country by clicking on Live from the left-hand sidebar on YouTube via desktop. YouTube Live is YouTube’s livestreaming feature, which enables content creators to interact with the audience in real-time via video and chat. Livestreaming features to use livestreaming-features.
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How to start streaming with YouTube Live.We’ve also included tips on how to use various livestreaming features to create engaging live content. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully.
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Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In 2020, 70% of people used YouTube to watch online replacements of live events. With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more.